Lotte Chocopie
I was tasked with rebranding Lotte Choco Pie to align with future consumer needs and sustainability
I aimed to retain the iconic colors of Lotte Choco Pie while reimagining its packaging. During my research, I identified three key issues:
Lack of sustainability,
poor ergonomics,
and insufficient transparency about nutritional content,
making it less appealing to health-conscious consumers.
The packaging is now a sustainable box with a recyclable tray, ensuring eco-friendliness, better ergonomics, and clear nutritional details for health-conscious consumers.
