Machabu
I was given the task to create an innovative FMCG product that doesn’t exist in the market, should meet modern consumer needs.
I came up with the idea of Machabu (hypothetical brand), a matcha-infused snack bar that blends the health benefits of matcha with the convenience of a ready-to-eat snack, targeting health-conscious individuals.
The main challenge was designing the packaging, which took three attempts. The final design is bold and minimal, making Machabu stand out.
